Description

This summer, Hennessy, the world’s leading cognac, invites guests to explore the limitless versatility of its V.S.O.P cognac at Asia’s First Hennessy Mart. From 27 Jun to 4 Jul, the iconic Central Market will be transformed into a one-of- a-kind grocery bar pop-up, stocked exclusively with ingredients that can be paired with Hennessy to create exceptional cocktails. Celebrating innovation and creativity, Hennessy Mart promises to redefine Hong Kong’s vibrant cocktail culture, offering a fresh perspective on how Hennessy V.S.O.P can elevate any mix. Teaming up with Draft Land HK, Hong Kong’s pioneering tap cocktails innovator, Hennessy Mart will unveil four exclusive Hennessy V.S.O.P cocktails, each celebrating the smooth, fruity character and exceptional versatility of Hennessy V.S.O.P, it will sure be an event you cannot miss.

At the heart of Hennessy Mart is Draft Land HK’s revolutionary tap system, designed to deliver perfectly balanced and consistent cocktails straight from tap to your glass. Guests can indulge in the refreshing flavours - Hennessy Ginger awakens the senses with the fiery kick of ginger tea, softened by bright lemon and the warm embrace of allspice. For those who prefer earthy sophisticated note, Hennessy Oolong unfolds

with the deep, roasted aroma of oolong tea, kissed by fragrant osmanthus and a hint of smoked plum. Hennessy Pineapple combines V.O.S.P cognac with sweet pineapple, perfectly complimented with the richness of hojicha tea and creamy vanilla. Hennessy Yuzu offers a vibrant twist, blending zesty yuzu with the delicate grain notes of makgeolli wine, barley, and a light floral hint of hibiscus.

Priced from HK$98 per cocktail, enjoy a special offer of HK$160 for two cocktails, and these specially crafted cocktails promise a refreshing delight and showcase Hennessy’s innovative approach to cocktail artistry. Guests can also purchase Hennessy limited edition bottles and get a token to win mysterious gifts from a Gashapon Machine.

A Playground for Creativity and Flavours

Bringing a lively and vibrant corner store to life, Hennessy Mart is styled with shelves brimming with abundant variety of fruits, herbs, sodas and more, inviting guests to explore the unlimited expressions of Hennessy V.S.O.P. With professional mixologists from Draft Land HK, guests can witness firsthand how Hennessy V.S.O.P takes centre stage in modern mixology, from zesty, citrus-forward blends to bold, spiced creations.

Exclusive Collectibles and Seasonal Merchandise

Hennessy Mart offers an array of exclusive limited-edition items including Hennessy x NBA collectible series, it will sure captivate collectors, fashion enthusiasts, and cognac connoisseurs alike. Highlights include the limited-edition Hennessy V.S.O.P bottles and Hennessy x Daömey and Hennessy x Mitchell & Ness exclusive streetwear, available only with bottle purchases.

One-night Only: DJ BEAT FRIDAY

Adding to the excitement, BEAT FRIDAY—Hong Kong’s electrifying DJ group, known for their high-energy performances and Cantopop disco nights, will take the stage on 4 July from 6pm – 9pm, infusing the pop-up with retro Hong Kong vibes and taking the hype to its climax on the final day.

Championing Community Initiatives

In a nod to community impact, for each cocktail sold, HK$8 will be donated to Good For Good Charity, a non-profit organization dedicated to empowering underprivileged families and ethnic minority children, also promoting inclusivity through initiatives like the Greater Bay Area Accessible Charity Road Trip. This collaboration underscores Hennessy’s commitment to making a meaningful difference while celebrating the spirit of generosity and inclusion.

Hennessy Mart will be open daily at Central Market’s Ground Floor from 1pm to 10pm. Bar will open from 5pm – 10pm daily, 1pm – 10pm on public holidays and weekends. Whether for cognac enthusiasts or those eager to explore, Hennessy Mart promises an unforgettable experience that embodies why Hennessy is truly ‘Made For More’.

Extend Your Hennessy Experience

Guests can continue their Hennessy journey with exciting promotions in bars from July! Visit Spiga and Draft Land HK, where ordering two Hennessy cocktails earns tokens for a chance to win prizes from a capsule-toy machine. Prizes include Hennessy-branded merchandise, adding an element of fun and surprise to the evening. For more details, please visit the individual Bars and Restaurants.